I'm not sure how if that's the right way of saying it. I'm really good at mixing my metaphors. I wish I could say that it was intentional, unfortunately, it is not. But if I pretend real hard that it is, then maybe it's a little cute part of my personality! (wink!)
So, I've got a burr in my belly. Watch out! Shit goes down when this sort of thing happens.
I'm worried as all get out about Grand Marais and other rural communities in this growing economic crisis. I remember the 80s. It wasn't good.
I believe that I've written before about teaching an Intro to Etsy class. I've got a date booked, so now I really have to do it. July 3, 7-9 , Cook County Community Center, Grand Marais MN.
I really feel like the economics of the small could really help my favorite little town, and other little towns out there. I keep thinking about this quote in an article I read in the Storque by Seth Godin:
Big used to matter. Big meant economies of scale. (You never hear about
“economies of tiny,” do you?) People, usually guys, often ex-Marines,
wanted to be CEO of a big company. The Fortune 500 is where people went
to make… a fortune.
There was a good reason for this. Value
was added in ways that big organizations were good at. Value was added
with efficient manufacturing, widespread distribution and very large
R&D staffs. Value came from hundreds of operators standing by and
from nine-figure TV ad budgets. Value came from a huge sales force.
Of
course, it’s not just big organizations that added value. Big planes
were better than small ones, because they were faster and more
efficient. Big buildings were better than small ones because they
facilitated communications and used downtown land quite efficiently.
Bigger computers could handle more simultaneous users, as well.
Get
Big Fast was the motto for startups, because big companies can go
public and get more access to capital and use that capital to get even
bigger. Big accounting firms were the place to go to get audited if you
were a big company, because a big accounting firm could be trusted. Big
law firms were the place to find the right lawyer, because big law
firms were a one-stop shop.
Small Towns Are Not So Small by T. F. Rice Available on Etsy
And then small happened.
Enron
(big) got audited by Andersen (big) and failed (big.) The World Trade
Center was a target. TV advertising is collapsing so fast you can hear
it. American Airlines (big) is getting creamed by Jet Blue (think
small). BoingBoing (four people) has a readership growing a hundred
times faster than the New Yorker (hundreds of people).
Big
computers are silly. They use lots of power and are not nearly as
efficient as properly networked Dell boxes (at least that’s the way it
works at Yahoo and Google). Big boom boxes are replaced by tiny ipod
shuffles. (Yeah, I know big-screen tvs are the big thing. Can’t be
right all the time.)
I’m writing this on a laptop at a
skateboard park… that added wifi for parents. Because they wanted to.
It took them a few minutes and $50. No big meetings, corporate policies
or feasibility studies. They just did it.
Today, little
companies often make more money than big companies. Little churches
grow faster than worldwide ones. Little jets are way faster (door to
door) than big ones.
Today, Craigslist (18 employees) is the
fourth most visited site according to some measures. They are partly
owned by eBay (more than 4,000 employees) which hopes to stay in the
same league, traffic-wise. They’re certainly not growing nearly as
fast.
Small means the founder makes a far greater percentage
of the customer interactions. Small means the founder is close to the
decisions that matter and can make them, quickly.
Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
Small
means that you will outsource the boring, low-impact stuff like
manufacturing and shipping and billing and packing to others, while you
keep the power because you invent the remarkable and tell stories to
people who want to hear them.
A small law firm or accounting
firm or ad agency is succeeding because they’re good, not because
they’re big. So smart small companies are happy to hire them.
A small restaurant has an owner who greets you by name.
A
small venture fund doesn’t have to fund big bad ideas in order to get
capital doing work. They can make small investments in tiny companies
with good (big) ideas.
A small church has a minister with the time to visit you in the hospital when you’re sick.
Is it better to be the head of Craigslist or the head of UPS?
Small is the new big only when the person running the small thinks big.
Don’t wait. Get small. Think big.
My gut tells me that he's right. That small is better. Wouldn't that principle also extend to geography? Couldn't we make it "better" for small towns too?
I keep thinking that these principles can be combined with the ideas from Muhammed Yunus' Banker to the Poor. So now I'm on yet another quest. I want to convince someone in Grand Marais to start a microlending program. Small loans can make a big difference.
I don't know what I'm doing. I just know that I've always lived by the principle that if I should try to do something about the problems I see. I try every day to change the world a tiny bit through piano teaching.
Now I'm going to try to change a little bit of the world a little bit more. Wish me luck. I feel like I've got my work cut out for me. (Emily)